Small Ad Agencies VS. Big Ad Agencies
How can you say when you will need a small ad agency or a big one? If you are trying to decide whether to use the services of a small or big ad agencies, it is safe to consider certain things first before you hand over your marketing plan.
Big ad agencies are stable. They are great in taking care of big budget projects, in a grand scale. However, if you have a small business, going to big ad agencies is not advisable because you are just going to wait and wait. Big ad agencies have the tendency to prioritize big companies and big projects.
On the other hand, a small agency has the luxury to focus on your business’ needs. It is due to the lower overheads that a small agency is also much more flexible when it comes to both pricing and urgency..
A few things that make big agencies difficult to deal with are its arrogance and the complicated bureaucratic ladder that it carries. Typically, the Senior Creative Artist and Executive Account Manager who may have pitched your business would be pitching another new business account somewhere and you'll end up working with "newbies", neophytes, or trainees. This doesn’t happen when you work with a small agency because you work directly with the CEO and Senior Creative Artist. This is what your business needs: people with the skills, experience and wisdom that adequately push you to actually sell more and increase brand awareness.
An axiom to the notion that big ad agencies have a complicated bureaucratic ladder is the reality that it has too many employees. This means that you should have a big budget for an advertising campaign for big agencies to consider prioritizing your ad project. On the other hand, a small agency will almost be a sellout in offering you their services in high quality and standard. They are prepared to work overtime, even during the weekends just to get your ad campaign done in time. Free from big agency politics, a small agency is set to deal and concentrate on the project at hand: your business and its marketing plan.
Small advertising agencies are the backbone of advertising in the US. This means that there are still thousands of businesses out there that are waiting to get a chance at the spotlight. It is a fact that in US alone, millions of dollars go to advertising campaigns. And even during this time of recession, creative marketing happens every day. And pitches go to the ones who can demonstrate the smartest use and best value for their client’s dollars.
In an economic crisis like this, ask yourself, "Why do I need to get the services of big ad agencies when everywhere in the advertising world, budget is being cut. Your company needs to do more with less, you don’t have a choice. You don’t want to overspend on advertising campaign and have the same result as if you have cut your budget lower.
Always remember that trends in advertising are constantly changing. Ad Agencies need to adapt to it. Smaller agencies are better positioned to be able to change quickly. Adaptable, smaller agencies will see a disproportionate number of wins coming at them that before may have looked belonging to big ad agencies.
By:
Donald Varner
http://advertisingagencies.org/
Article Source: ArticlesBase.com - Small Ad Agencies VS. Big Ad Agencies