Avoid the 5 Mistakes In Calendar Printing For Marketing
Calendar printing for marketing and promotions is no easy task. There are a lot of things to consider when you print calendars and some people may not be up to managing all these aspects correctly. Considering the costs of calendar printing, you can’t leave anything to chance. These color calendars will last for a whole year, and you must protect this printing investment in every way. That is why it is important to avoid mistakes when you print calendars.
Printing and selling/distributing too late: One of the things you should avoid is to print and distribute your calendars too late. Calendar designs basically have an expiry date. If you only start distributing your calendars, a month or so after the new year, then its usefulness has already been reduced to 1/12 its original. Because of this, people might be reluctant to buy or receive that calendar. That is why you need to plan your calendar printing a year or so before the actual year it is going to be produced. This gives you enough time to plan for every aspect of your marketing calendars, and still have some buffer time for any kind of problems that may still arise.
Displaying uninspired images: Another major mistake in calendar printing is if you place bad images. Since you are making a marketing calendar, the images are the important segment that gives your marketing images. If your images fail to illicit a reaction in your audience, your whole calendar printing investment will come to nothing. So always make the most impressive marketing images as possible. Hire a professional photographer if you have to.
Badly Designed layouts: Another thing that you should avoid is a bad layout. People look at calendars by eye. Besides looking at the images, people judge calendars by its aesthetics and functionality. Calendars should look pleasing to the eye, but the layout should also perform some kind of function. There should be spaces reserved for people to write on the calendar, and there should be an apt area as well for extra information like monthly reminders and holidays.
Poor Quality Material: Besides the layout, you should also look out for the material of your calendars. The worst mistakes in calendar printing occur because the calendars couldn’t last the whole year. This is directly related to the quality of the paper material. With all the wear and tear that can happen for a whole year, a poor quality calendar might gain tears, cuts and worse its colors and prints might fade. Avoid this at all cost by printing in high quality paper.
Lack of Marketing Information: Lastly, one mistake that some designers overlook is the actual marketing information. They get carried away by all the design gimmicks and forget that you must add marketing information such as the company logo, contact information, addresses and of course the details for company products and services. If you don’t print these, then you won’t have a marketing calendar at all.
Now you are aware of the five mistakes to avoid in calendar printing for marketing. Remember them well and you will be assured of marketing success when you print calendars.
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